Mention brand ID to most people and they think visually. Name, logo, maybe typeface.
Sight is only one sense. What might happen if you engaged every one of your audience’s senses?
Your brand can become famous for a sound (MGM’s lion, NYSE’s opening bell), colour (breast cancer pink, Cadbury purple), softness (Cottonelle), design (Apple), or quietness (Lexus). Audiences can recognise your brand by tone of voice, or sense of humour.
Discover how your mind recognises and processes sensory information. Learn famous examples of sensory branding. And a few surprises – such as how a perfume improved a car’s quality perception.
The 5Sense formula
This step-by-step program identifies the best opportunities for your brand to stand out. It helps you find gaps in the market, unmet audience expectations and undeveloped competitive positions – all based on your audience’s senses.
Your brand’s sensory profile, as unique as human DNA. Like DNA, this becomes the building block for your brand’s development. With time, even without seeing your logo or brand name, your audience will identify your brand instantly.