Master insight-based communication

MAKE DEEPER AUDIENCE CONNECTIONS

Your audience listens to people who understand them. They don’t hear those who don’t.

They listen to people they like. They don’t hear those they don’t.

The worst communication is an information dump. The best understands what an audience wants to hear.

Insights open the door to emotional connections.

When you make a connection, you make a lasting impression.

Talk to us about how we can help you communicate at a higher level. Services include creative strategy, design, writing, videography, photography, digital media.

Book a free introductory Brand Communication session
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Deep Human Truth

Deep Human Truth

BEHAVIOURAL INSIGHT PROGRAM

All insights are factual. Few facts are insightful.

Insights are linked to needs – from primal & survivalist to emotional and egocentric.

Not all insights are equal. Some are potent, others impotent.

Insights hide behind barriers – of our own making and our environment’s.

Insights make good stories. Facts rarely do. People share stories, but rarely facts.

The program

Understand what drives us. The hierarchy of needs.
Identify barriers to insightfulness. What we don’t see past the facts.
A fact in insight’s clothing. How to spot a fake insight.
Meet the world’s most famous insight.
Not all insights are equal. Potent versus impotent insights.
Learn to turn facts into insights. WWW&H, a simple foolproof technique.
Identify insights behind famously successful products & communications.

The outcome

You’ll have mastered a technique you can use on demand in the future to uncover potent insights behind banal facts.
You’ll have identified a truth about your audience that few, if any, competitors have found.
You will have the foundation for a deep communication with your audience.

Book a free introductory Deep Human Truth session
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